Martine Cumbermack Speaking on Thomson Reuters 29th Annual Marketing Partner Forum Panel
On January 20, 2022, Swift Currie partner Martine Cumbermack will be speaking as a roundtable participant at Thomson Reuters Institute's 29th Annual Marketing Partner Forum. The breakout conversation is titled "Steady Progress: Impact and Opportunity with the Mansfield Rule" and will take place from 4:15-5:15 p.m. Eastern.
Since its inception, the Mansfield Rule has ostensibly helped firms advance DEI initiatives and meet client expectations on any number of given matters. Alongside the managing partner or executive board, many law firm marketing leaders play a crucial role in helping ensure Mansfield Rule certification vis-à-vis ongoing metrics reporting and strategic communications highlighting a vibrant talent pipeline. Yet for all the energies devoted to this noble initiative, are firms truly satisfied with their current ROI? Can more be done—whether internally or externally—to help maximize the Mansfield Rule’s impact across the enterprise? This roundtable invites participants to weigh in on the overall effectiveness of Mansfield Rule certification from a talent management and business development perspective.
One of the legal industry’s most storied programs, Marketing Partner Forum brings together approximately 300 law firm rainmakers, executives, and a select array of clients for three days of professional education and networking at one of the nation’s premier properties.
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